Organic Valley wanted to sell more butter and cream. With the #ButterSeason campaign we were able to complete that task...in 3 weeks. After which, we were required to stop the campaign due to a butter shortage (yes, it is apparently a real thing).
In addition to our hero spot for OV, we created a host of cohesive content for the campaign. In a single day of shooting we were able to build a brand identity for butter that included stop motion video recipes, social, print and hero shorts.