To put local search into a relevant context for our younger audience we launched Google’s first twitter bot. Our goal was to teach people to search "nearby" on Google for location-based results.
When users tweeted at @Google with an emoji, our bot returned a quick response with a link that drove to that emoji search result. These links allowed us to personalize each search in response to anyone who viewed the content. Using emoji let us talk to our audience in their language.
We indexed over 200 emoji for results, with custom responses and GIFs for each. As a result we broke through to a completely new audience and drove millions of "Nearby" search queries successfully teaching people to search nearby with Google.
For the 2016 Olympics the doodle team at Google created the Fruit Games. An interactive takeover of Google Search that let people play sport themed mini games on mobile. After each level we tweaked the share links to trigger our twitter bot. Every tweet from a player sharing their score was greeted with a response from our fruit-themed characters. Each tweet brought our characters to life through funny responses and GIFs transforming what was just a mini game into a fun story about a smaller Olympics happening outside near the fruit stand.
During my year at Google I also helped with Google's PR initiatives.
These are small pieces of content that I made for projects involving hundreds of Googlers.
At Big Spaceship we created a Google activation for Target's Made For U college campus tour. Google wanted an experience where incoming students could get to know each other while getting to know Google products. We created a trivia game pinning students against new friends using Chromebooks to answer some of the oddest questions the internet had to offer.