America is an idea. One so profound it magnetizes people from all over the world. Yet, not all are welcome equally. On a daily basis, immigrant rights — and immigration itself — are threatened. These assaults on one of America’s most vulnerable populations degrade life for every one of us; a land of opportunity that exists for only a select few is not a land of opportunity at all.
Lyft could no longer sit on the sidelines, knowing that a large portion of drivers are immigrants, and in dire need of our support. So, we decided to take action by launching this initiative. Not only talking about the issue, but also providing thousands of free Lyft rides to dozens of immigration groups. Together we helped, and continue to help, families across America get access to the vital immigration services they need and deserve. Alongside our partner organizations, RAICES and ACLU, we encouraged Lyft users to sign up to Round Up and Donate, which led to the biggest spike in opt-ins in years.
This project was featured in FWA Site of the Day, Shots Magazine, Lürzer's Archive, Communication Arts, Awwwards Site of the Day, Muse by Clio, Vimeo Best of the Month, Webby Corporate Responsibility
A collaboration with HelloMonday and EvenOdd
Partnering up with The Infatuation, we hosted dinner parties for influencers at immigrant owned restaurants - - Guelaguetza in LA (Oaxacan), Garcia's Seafood Grille in MIA (Cuban), Galaza's in NYC (Druze). Additionally, members of nonprofit RAICES, shared some of the stories and battles they are facing everyday as they offer legal aid to immigrants caught in the border crossfire, who have no means to representation on their own.
Each guest got a free Lyft ride to and from dinner, and were encouraged to "Round Up & Donate" for future rides inside the Lyft app, where they let riders pick from a number of worthy causes and round up their fare to the nearest dollar to donate.
