We launched Lyft in Vancouver, Canada as our second international market. We partnered with McGarrah Jesse and director Aaron Ruell and took to the streets studying the in’s and out’s of Vancouver. We learned what makes Canadian’s tick, how the weather really does suck for most of the year and the amazing diverse food that comes from its international locals. Working with McJ is always a treat, they are some of the most welcoming, smart, and collaborative people I have crossed paths with in my career.

*Fun fact: It was sunny during this entire production.

For the Grammys we wanted to make a big brand splash with no media budget. Our entertainment team secured us the rights to seven of the top Grammy nominated songs and with New York as our canvas, we latched onto something that previously would never make a New Yorker smile; car alarms. We partnered with Deep Local (one badass production house BTW) and they midi mapped 5 cars using their horns, lights, beeps, and windows to create a one-of-a-kind car orchestra. Passing by these cars on the street set off one alarm that quickly became a symphony of sound recreating some of the best tracks of the year and surprised passerby’s with an experience that set us apart from the competition, who happened to be the main sponsor of the event.

This project was featured in Communication Arts ; Communication Arts Interactive Award ; Communication Arts Experience Design & Technology Award

From the day I stepped foot in the Lyft office we were challenged with helping this brand mature and scale with the pace of our industry. No more mustaches, no more fist bumps. It was time to set Lyft apart from its competition and move from it’s pink and fuzzy origins to a mature brand that still beats with the same pink heart. Everything was and still is fair game and my accomplishments to this day far outweigh the work on this page. So, consider this little peek into my life at Lyft.