Everyone experiences time differently and we made it android's mission to discover how magical a minute can be. Starting with 30 influencers we laid the foundation for the android community to share their minutes with us. We showcased everything on a beautiful microsite that fit each influential video with a piece of androidwear.

On social our partnerships with these influencers dove into their communities as they challenged them to showcase their magic minute videos. The partnerships expanded android's reach on social introducing a ton of new people to the brand.