To put local search into a relevant context for millennials, we launched Google’s first social bot as part of Google Search's “Know Nearby” campaign. When users tweeted at @Google with an emoji, we sent a clever response driving to the Search results page. We indexed over 200 emoji for results, with custom responses and shareable GIFs for each. As a result of speaking to our audience in their native tongue, we drove millions of people to start searching "Nearby" on Google.
For the 2016 Olympics the doodle team at Google created the Fruit Games. An interactive takeover of Google Search that let people play sport themed mini games on mobile. After each level we tweaked the share links to trigger our twitter bot. Every tweet from a player sharing their score was greeted with a response from our Fruit-themed characters. Each tweet brought our characters to life through funny responses and GIFs transforming what was just a mini game into a fun story about a smaller Olympics happening outside near the fruit stand.
There's a lot more behind these three projects! Ask us about them.
When Target and Google collaborated for their Made For U college campus tour, Google came to us to create an experience where incoming students could get to know each other while getting to know Google products. We created a trivia game pinning students against new friends using Chromebooks to answer some of the oddest questions the internet had to offer.