5 Million fans on Facebook was a big deal (in 2012). It's a lot of people from all walks of life sharing a singular commonality. We ideated with the purpose of creating a video that truly represented what our fans and ultimately Facebook is all about: friends. 

Verizon’s Facebook page was product on white background. That was it. It was devoid of all humanity. Over the course of a year (and counting) we brought Verizon’s Facebook page to life without losing sight of the brand. We also lead the way in bringing the majority of Verizon's social presence to mcgarrybowen.