BUILDING THE DREAM TEAM

Verizon came to us asking to disrupt March Madness.

The catch?

AT&T was the main sponsor.

With Kevin Hart we created Hart U where Kevin played Dean & Coach,

grabbing the top NBA players still “eligible” for the NCAA.

At the school, open to all of Verizon’s fans,

students could take classes, create content & even

become part of the first Hart U student section at the Final Four.

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